Amplify Your Reach Through Our Digital Marketing Campaigns

In 2020, FTA International partnered with USARICE to launch a digital marketing campaign entitled 'Piensa en Arroz', which used the power of influencers and digital marketing to spread the message of the health benefits and versatility of rice.

Starting with a public relations campaign featuring 20 influencers from Honduras, the campaign expanded to include influencers from Guatemala, El Salvador, and Costa Rica who showed how to prepare different recipes and spoke about the benefits of eating rice, on social media. Across four influencers in three countries, nearly one million impressions were generated with an impressive engagement rate just shy of 10%. 

However, the campaign didn't stop there. FTA International also created recipe content, videos, and health discussions for USARICE's Latin American Social Media channels, gaining over 12,000 new organic followers during the campaign dates. Programmatic advertising targeted pages most visited by the selected group, generating over 2.5 million impressions and social network advertising generated an additional 44 million views.  

And the results speak for themselves. In May of 2020, when the campaign began, sales in supermarkets increased by 137% compared to the same month in 2019. By August of 2020, accumulated sales reported an increase of 107% compared to the same period in 2019. 

By leveraging the power of influencers on social media and digital marketing, FTA International was able to amplify the reach of USARICE's message and increase its sales in the South and Central American markets. Thus, if you're an exporter looking to extend your reach in the Latin American market, consider partnering with FTA International to create a cohesive and effective digital marketing campaign. Together, through the use of creative social media and digital network tools, including influencer posts, micro influencer competitions, and traditional digital advertising, we can ensure your message reaches the right audience and increases your company sales.