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President Ernesto Baron, Esq.

Before founding FTA International in 2011, Ernesto worked for the USA Poultry & Egg Export Council for 10 years.  He served as marketing manager for the Far East region, Latin America, and the Caribbean. In that role, Ernesto managed marketing and promotional campaigns and dealt with market access issues in 27 countries worldwide.

Raised on a beef and dairy farm near Tegucigalpa, Honduras, Ernesto completed his Agricultural Engineering degree at Escuela Agricola Panamericana, El Zamorano. He also holds a Masters in Agribusiness (MAB) from the University of Florida and a Juris Doctorate from Georgia State college of law.  Ernesto is licensed to practice law in the state of Georgia.


Manager, South America José Fernández

José Fernández has 10 years of experience managing imports, transport logistics, operations, effective management of operating costs, planning and scheduling of inventories, opening of letters of credit, contracts with insurance companies, customs clearance and storage, and trading.
José graduated from Escuela Agricola Panamericana, El Zamorano, Honduras and he currently forms part of the Graduates Association of the Pan-American Agricultural School Peru of which he is also a founding partner.


Manager, Central America Ana Vettorazzi

Ana has more than 15 years of experience designing and implementing publicity and marketing campaigns for various international brands and has specialized in the food and beverage industry. 

Ana has experience in strategic planing, product development, public relations, traditional and digital media campaigns, as well as corporate event planing and coordination. She has represented various foreign institutions in Central America, The Dominican Republic and Cuba for the last ten years. 

Ana was born in Guatemala and studied Marketing with Emphasis in Publicity at Rafael Landivar University. She was worked for brands such as Quaker Oats and Coca-Cola and has taught “Integral Communication in Marketing” courses at Universidad del Istmo.


Manager, Central America Rosi Vettorazzi

Rosi Vettorazzi is specialized in International Marketing and Publicity, with more than 20 years’ experience in strategic planning of publicity campaigns, merchandising campaigns, public relations, media and product launches. She has represented different foreign institutions in the Central American region.

Ms. Vettorazzi has a Graphic Design Degree from Universidad Rafael Landívar in Guatemala and a Master’s Degree in Marketing from Universidad de las Palmas de Gran Canaria in Spain.


Country Manager, Colombia Carmen Marquez

Carmen has over 13 years of marketing experience in “Fast Moving Consumer Goods” at multinational companies in Central America and the Andean region, where most of her experience has been in the food industry including the food service market. Her experience includes short, medium and long term strategy, innovation, market development, identifying growth opportunities by increasing per capita consumption, household penetration and/or entering new consumer sectors.

Born and raised in San Salvador, El Salvador, she graduated with a Bachelor’s degree in Marketing from Georgia State University in Atlanta. Carmen has since completed an MBA from the “Pontificia Universidad Católica de Chile” and relocated to Bogotá, Colombia. 


Marketing Associate, Colombia Carlos Ruiz

Carlos is a strategic marketing consultant, specializing in public relations and representation of foreign companies in Colombia. Carlos has 8 years of experience working in Trade Marketing, Financial Management, Sales, Customer Service and Foreign Trading in Colombia.

Carlos graduated from Javeriana University in Colombia and received his bachelor’s degree in economics with an emphasis in International Economic Relations in 2009. 

After graduation, Carlos managed marketing strategies for major food companies (Nacional de Chocolates, Grupo Carnico, and Noel) before moving on to work in the finance sector, publishing financial reports for energy companies such as Genercauca and Hdrotolima. Just before joining the FTA team, Carlos became an executive seller for AT&T. 

His diverse experience makes Carlos an asset to the FTA team where he leads a number of our trade servicing and marketing activities in the South American market.


Manager, Caribbean Caroline Baron

Caroline started her career with an international power products corporation where she found her creative spirit could be put to good use marketing strategic initiatives and investigating growth opportunities. From there, she continued to gravitate to roles that required a combination of strategic insights and long-term vision.  After graduating from Emory’s MBA program, she spent 3 years in the marketing world working with a variety companies – from medical device manufacturers to apparel corporations. Caroline joined the FTA team in 2018 as our Caribbean Territory Manager, leading market research and campaign development and deployment in that region.


Finance Intern Nisha Esmail

Nisha is currently a senior at Georgia State University located in Atlanta, majoring in Finance. She has been focused on financial analysis and business management. Aside from being a full-time student, she is also involved in several on-campus organizations such as the Finance Society and Indian Cultural Exchange. Nisha joined the FTA team during the summer of 2018, working as a Finance and Administrative Intern, assisting with several accounting-related and event-related projects.