Export Resilience: How We Help You Maintain Your Presence in a Fluctuating Market

As an exporter, there are times when the market slows down and it becomes increasingly challenging to maintain your presence. This is a common challenge for many exporters, however, it doesn't have to be a roadblock for your business. At FTA International, we understand this challenge and strive to provide exporters with the right strategies to navigate low seasons and have them back on track to thriving in the market.

One of our main strategies is conducting successful marketing campaigns. Take for instance a campaign we administered in Colombia from February to September 2023, aimed at boosting sales of U.S. turkey products during the low season.

In this campaign, we carried out diverse activities such as in-store promotions, point of sale (POS) materials distribution, digital marketing, and digital out of home (DOOH) advertising. The campaign was a success. More than 146 in-store promotional activities were conducted in well-known supermarkets like Price Smart and Jumbo Cencosud, and 127 promotional activities were conducted at gyms like Smart Fit and Stark. Our digital marketing strategy achieved 26 million impressions, reaching 20.6 million people through social media channels such as Facebook, Instagram, YouTube, and DOOH. All-in-all, our multi-channel campaign had a lasting impact on the market and motivated retail chains like Cencosud (Jumbo supermarket stores) to import new value-added products, who highly valued the campaign as a support for its business. 

Through our digital campaign, we were able to help our exporters find ways to expand their reach within the existing market and tap into new opportunities while maintaining steady growth. At FTA International, we believe in helping our exporters achieve their goals by providing them with tailored strategies that work. We understand that navigating a fluctuating market can be challenging, yet with the right approach, it can be an opportunity for growth.